We think we’ve figured out what you need to make your social media images work perfectly with your content plans.

We’d help by building an infographic to become your go-to guide when it comes to Facebook, Twitter, Instagram image sizes, and 5 tips & tricks on keeping it beautiful.

1. Instagram Image Sizes
2. Facebook Image Sizes
3. Twitter Image Sizes
4. LinkedIn Image Sizes
5. Pinterest Image Sizes

Pinterest Image Sizes

Instagram feed photo sizes: 

• Instagram profile photo size: 320 x 320 px
• Instagram portait image: 1,080 x 1,350 px
• Instagram square image size: 1,080 x 1,080 px
• Instagram landscape image: 1,080 x 608 px

Instagram stories sizes:

• Story size: 1,080 by 1,920 px

Instagram carousel sizes:

• Landscape: 1080 x 566 px
• Portrait: 1080 x 1350 px
• Square: 1080 x 1080 px

Instagram Reels sizes:

• Reels size: 1080 x 1920 px
• Cover photo: 1080 x 1920 px

Instagram ads image sizes:

• Landscape: 1080 x 566 px
• Square: 1080 x 1080 px

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Facebook Image sizes: 

• Facebook cover image size: 828 x 312 px
• Facebook profile picture size: 170 x 170 px
• Facebook link post image size: 1,200 x 630 px
• Facebook Story image or video size: 1,080 x 1,920 px
• Facebook Carousel post image size: 1,080 x 1,080 px
• Facebook photo post size: 1,200 x 900 px
• Facebook video post size: 1,280 x 720 px

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Twitter Image sizes: 

• Twitter header photo size: 1,500 x 1,500 px
• Twitter profile picture image size: 400 x 400 px
• Twitter Summary Card size: 280 x 150 px
• Twitter Cards image size: 1,200 x 628 px
• Twitter in-stream photo size: 600 x 335 px

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LinkedIn Image sizes: 

• LinkedIn cover photo size: 1,536 x 768 px
• LinkedIn profile picture size: 300 x 300 px
• LinkedIn link image size: 1,200 x 628 px
• LinkedIn images size: 1,200 x 628 px
• LinkedIn Custom Modules size: 502 x 282 px
• LinkedIn Company Photos size: 900 x 600 px
• LinkedIn Hero Image size: 1,128 x 376 px

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Pinterest Image sizes: 

• Pinterest profile picture size: 280 x 280 px
• Pinterest Pin size: 1,000 x 1,500 px
• Pinterest Long Pin size: 600 x 1,260 px
• Pinterest Board cover picture size: 200 x 200 px
• Pinterest large Board display size: 222 x 150 px

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1. Image + Caption?

Hell yes! A great caption with a cool overlaying, empowering image in the background always catches the eye is a great content promotion strategy. Keep in mind what your focus is (caption or photo) to not make the overall image too crowded – space is always highly appreciated.

 

2. Logo on image?

 If you do choose to add a logo to the image, use a logo maker that gives you preset files that are suited for your image in terms of size and opacity. Flaticon has a great library of logos you can use for free, and even has a logo maker with presets for each different size.

 

3. Bold images?

We all love color and inspirational imagery but don’t try to be too bold unless that’s your brand on social media or unless you plan to make it so. Otherwise, it creates confusion in what your fans should expect from you. Be consistent.

4. Standardized stock photography?

Please no. Avoid that as much as possible. We all know that classic image of a man/woman in an office/factory, holding some piece of technology and casually looking at the camera with a huge unnatural grin.

5. And always the “Know your customer” eternal advice.

We say it because we care – social media is tough because brands are trying to fit in – that’s exactly why knowing your customer is so important in this context. What they like, what they don’t like, what they find offensive, what draws their attention. Just like any other part of your business, knowing your customer’s preferences and behaviors will do the trick.